What Is the Perfume That Went Viral on Tiktok?


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According to multiple sources there are several perfumes that have gone viral on TikTok. Some of the most popular ones include:

  • Baccarat Rouge 540 by Maison Francis Kurkdjian and Baccarat
  • Le Labo Santal 33
  • Sol De Janeiro Brazilian Crush Cheirosa 68
  • Kayali Vanilla 28
  • Maison Margiela Replica Beach Walk
  • Tom Ford Lost Cherry
  • Ariana Grande Cloud

It’s worth noting that TikTok users have different preferences when it comes to fragrances and the popularity of a perfume can vary depending on the region or community. However these perfumes have been consistently mentioned and recommended by TikTok users.


What are some common characteristics or notes that these viral perfumes on TikTok share which might explain their popularity?

Perfumes that go viral on TikTok share some common characteristics and notes that explain their popularity. Here are some of them:

  • Authenticity: TikTok content creators talk about perfumes with spontaneity and authenticity sharing their personal experiences and opinions about the scent color and memories associated with them.
  • Emotional impact: People on TikTok talk about the emotions that perfumes trigger the memories they bring to mind and the substances they recall. They describe the impact that perfumes produce rather than their ingredients.
  • Viral effect: TikTok is becoming a platform for creating hype around beauty products including perfumes by speaking to the FOMO (fear of missing out) effect. The focus is on the scents and the impact they produce rather than on brand communication issues.
  • Pheromones: Some viral perfumes on TikTok feature pheromones which are chemicals that the human body allegedly makes to attract potential mates. These perfumes are said to have seductive powers and are going viral on the platform.
  • Boujie scents: Some of the most popular perfumes on TikTok are high-end expensive fragrances that have become cult classics after trending on the platform. Examples include Tom Ford’s Lost Cherry and Maison Francis Kurkdjian’s Amyris Femme.
  • Middle notes: TikTok has popularized fragrances that feature only middle notes also known as “heart” notes. Examples include Fenty’s first perfume.
  • Top 5s and Top 10s: TikTok content creators often rank perfumes in Top 5s and Top 10s highlighting their key notes and the praises or successes they brought to the nose or the creator of the video.

TikTok’s viral perfumes share authenticity emotional impact a viral effect pheromones boujie scents middle notes and Top 5s and Top 10s. These characteristics and notes help explain their popularity on the platform.

How do TikTok users typically discover or come across these viral perfumes? Is it through user reviews influencer recommendations or some other means?

TikTok users typically discover or come across viral perfumes through various means including:

  1. User reviews: Many TikTok users share their experiences and opinions about different perfumes which can influence others to try them out.
  2. Influencer recommendations: Influencers on TikTok often share their favorite perfumes and recommend them to their followers which can lead to increased interest in those fragrances.
  3. Viral trends: TikTok is known for creating viral trends and perfume is no exception. When a particular perfume becomes popular on the app it can quickly spread among users.
  4. Unique features: Some perfumes have unique features that make them stand out such as enhancing natural pheromones or having a particular scent profile. When users discover these features on TikTok they may be more likely to try the perfume out for themselves.

Overall TikTok has become a significant platform for discovering and sharing information about perfumes and users can come across viral perfumes through a variety of means.

Have these viral perfumes experienced a significant increase in sales or recognition beyond TikTok and if so what marketing strategies have brands used to capitalize on their TikTok fame?

It is unclear whether the viral perfumes have experienced a significant increase in sales or recognition beyond TikTok. However brands have used various marketing strategies to capitalize on their TikTok fame including influencer marketing video marketing and tying fragrances to certain aesthetics or characters on popular TV shows.

Some brands have also partnered with PerfumeTok creators to market their fragrances on TikTok. Effective perfume marketing strategies include giving attention to packaging using social media and influencers conducting surveys and giving out free samples.